Jimmy Prime – Incase we don’t make it to tomorrow

Canada’s Prime Boys had been at the forefront of the underground, despite influencing the mainstream, with a worldwide audience, it felt like it was only a matter of time before they made that transition before the unfortunate loss of close friends Koba and Smoke Dawg, and as real artists to their core, the impact was visible, the music understandably appeared to slow down. A couple years after, Jimmy delivered the introspective Keep To Myself

Serving as a taster for fans, he fuelled the anticipation of his Blue Mercedes project with the fan favourite Big Cap, a more motivational take of the classic Prime wave

But as more serious things unfolded in the world, that attention was directed to the meaningful Pray 2

Fans weren’t complaining, and he duly delivered on that momentum with the uplifting but more insightful Just A Little

There was now less talk of the any project release and after a quiet year, Jimmy released ‘Incase we don’t make it til tomorrow’.

Without any real push, the project spoke for itself, the seven track concept is classic Jimmy Prime, but with a more mature tone, it fit well within the climate, off the gate with State Of The Art, encompassing the overall theme of the project, there was still the aspirational elements sprinkled with tracks like Paradise, but revealed more vulnerability with Trip To The Falls or Love and Hate, it continues with Never Meant To Hurt You and Little Angel, a beautiful ode to his daughter. Jimmy has always been ahead of the curve with the musicality, and this is no different, the project feels like a real encompassing of emotion, rounded off with the final track Live Life.

Whilst the project may have gone somewhat under the radar, true fans clutched to it, especially with the rumours of his retirement from the game. It feels like Incase we don’t make it til tomorrow provided him with an outlet, as he had began to be more visible online, venturing into boxing, and giving a greater insight to his personality as part of the Northern Ruckus podcast.

Its a catch 22 as we’re glad he’s doing well, at the cost of us missing out on the music, but the anticipation of Blue Mercedes has only increased, hopefully the world catches up and it’s released when they’re ready for it. Until then, it’s still Prime forever.

Jimmy Prime – 6ix In 6

As THE city of Toronto continues to revel in the Raptors’ recent championship success, it’s only right for 6ixtradamus himself, Jimmy Prime to link up with Murda Beatz for a celebratory anthem.

A while back Jimmy Prime tatted a championship trophy on his face, and then last year tatted another next to it, I never understood it..until I saw the picture of Kahwi with the Championship trophy in one hand, and the MVP in the other. The track itself is just a up-tempo feel-good cut, produced by fellow Toronto native Murda Beatz, with Jimmy flowing over it with ease. There’s no real need to dissect or review even, it’s motivational, fun and sounds just as hard in the gym as it will in the club.

With the highly anticipated Blue Mercedes rumoured to be on the way, this track serves as a lil’ snack for the fans, whilst sharing in the city’s celebrations.

 

XX17 Spotify Playlist

With us closer to the end of the year, I’ve curated another playlist, this time a selection of some of the best and underrated Hip-Hop, Grime, Alternative and R&B tracks of the year, thus far. The playlist hosts American, British and French tracks, that varies in tempo and style, featuring the likes of Giggs, PartyNextDoor, Post Malone, Wale, Sampha, Toro Y Moi & many more..

[Click the image]

 

 

“I don’t wanna waste no time, I wanna take what’s mine..” – Jimmy Prime

From his entry with Northside, the Canadian talent Jimmy Prime (formerly known as Jimmy Johnson) made his mark, not only establishing a sound with producer Eric Dingus, but then introducing his collective, Prime, on the squad anthem, I Heard. Not long after, he sonically experimented further, with core-favourites such as I Wanna, Red Ferrari, and the personal favourite, Winters End (which has been removed off the internet, for reasons unknown), and more. Proving he has an ear for hits, collaborating with producer Trapmoneybenny on the Block Boy project, before giving the people some new waves with the super-collective Full Circle, as well as with one of the producers to listen out for in 2017, Murda Beatz.

Despite being overlooked at times, the Prime boys have proved to be a force, with each individual bringing their own styles to the table, from the young superstar Jay Whiss, to Donnie, they have been consistent with quality, including visuals, with the assistance of their in-house director, Tristan Prime.

Having recently featured on the Murda Beatz banger Drop Out, he returns, with the aid of Donnie, and another Canadian up and comer, Halal Gang’s Smoke Dawg, for the infectious, Humana.

Murda Beatz showing no signs of slowing down with the hits, once again providing a wavy composition with the hard-hitting beat, allowing Canada’s Quavo, Donnie, to give you that catchy hook, “I’ma take addy tonight, might fuck a baddie tonight, humana humana..”, with his distinct tone and unique style. It provides the perfect balance between Jimmy and Smoke’s verses, as they effortlessly stunt. It is a similar feel to the Full Circle joints, but that’s hardly a bad thing.

Shout out to Halal Gang (Ahwoolay!), who recently tore it up here in the UK, with a sold out show. Definitely be on the look out for more from the Prime boys, as they continue to establish their wave globally, and rightfully so. Big up Jermaine, D’Boy, Koba, Scotty and everyone helping the vision come to fruition.

Prime forever.