Griminal – Invincible (Official Video)

After Dizzee, Came Tinchy Stryder, following him was Chipmunk, all successfully topping the charts, stepping up next to continue this new tradition is UKs favourite bad boy Griminal, this is the first single, Invincible:

A lot of people have criticized Griminal for ‘going mainstream’, however even more people are supporting the move and feel that he has managed to maintain more of a Grime essence than the previous three’s chart topping records all together, so not only are old fans remaining ever loyal..he is gaining a whole new range of fans (100,000 views within 3 days).

I like the track, Its catchy in a raw sort of way, I really like the beat, its just got a nice vibe to it and its crisp quality balances with Griminal’s raw delivery, lyrically, the Narsty crew saviour is far more talented, thing is, if he was to get too lyrical on this record..it would just go over many people’s heads and if Griminal wants to walk through that mainstream door then he has to be smart about it, despite what people say, Chipmunk’s debut album ‘I Am Chipmunk’ had pop-glazed singles kept within an urban casing and a Grime core, it was responded to as Grime/Pop, genre-merging is essential in any chart, 50 Cent is set to release an album more violent than his debut Get Rich or Die Tryin’, however the first two singles are ‘Baby By Me ft. Ne-Yo’ and ‘Do You Think About Me’, so rather than losing faith, people should show support and spend a mere 79p on the single, it saves you time on finding a good quality version of the file too and you won’t go to hell (lol).

The video, directed by Carly Cusson, is a good look, it is not an amazing video but it is not a poor video either, I think it offers good visuals for the record, featuring a cameo from the beautiful and talented Mz Bratt (I think she should jump on the beat and do an official remix, although that would create even more rumours), the chemistry is good, both seem to be good actors so it seems music is not their only avenue, I love the fact that Griminal is allowed the freedom to be himself, it is a contrast to Chipmunk, who I guess many will pair up as rivals, but truthfully both are mature enough to use that to their advantage rather than develop issues off the mic, the future looks good for the scene as there is just so much talent, best of luck to Griminal, make sure you support him, because once we dominate the charts here, then we can spread the success globally ..UK Stand Up

GrimInAl Ways - coming 2010

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